About · Updated May 2026

The honest energy reference for households.

Watt Guide exists to answer one boring, decisive question: what does this actually cost me? No installer pitch, no affiliate-ranking trick, no inflated lifetime-savings hype. Just the math, sourced from public datasets and updated when those datasets change.

What "independent" means here: No installer or manufacturer pays for placement. Rankings come from public testing data and published efficiency ratings, cross-checked across sources. The site is supported by Google AdSense and a thin layer of clearly-labelled affiliate links to mass retailers — neither influences which products top the rankings.
Editorial principles

Numbers over opinions

Every claim about cost or savings is tied to a public dataset — EIA, Ofgem, NREL, Eurostat, CRU, AER — or a manufacturer spec sheet. If we can't source it, we don't print it.

Methodology

Compiled and cross-checked

Figures are compiled from public datasets (EIA, NREL, DSIRE, ENERGY STAR) and cross-checked across sources. Where a figure relies on someone else's measurement, we say so rather than implying we tested it. See our full methodology.

Freshness

Quarterly tariff refresh

Country and state-average rates refreshed every quarter. Every guide reviewed at least every 6 months. The publish date is the date the article was last verified.

Anti-rules

What we never do

No pay-for-placement. No affiliate-pressure rankings. No "lifetime savings" assuming 8% utility inflation. No vendor screenshots passed off as test results. Every guide is written and reviewed by a named person — Bruno de Madrazo — reachable at our contact form.

Where the numbers come from

Every cost in the site traces back to one of these sources. Each pillar article cites them inline.

Source What we use it for
US EIAUS state-level residential electricity + natural gas prices, fuel inflation history.
NREL PVWattsSolar PV annual production by location, orientation and tilt.
DSIREState, utility and local incentives for solar, heat pump, EV and storage.
EnergySageQuoted $/W medians for residential solar by state, refreshed quarterly.
LBNL Tracking the SunLong-term residential PV pricing trend, installer-tier breakdown.
Ofgem + Energy Saving TrustUK retail electricity prices, price cap data, appliance benchmarks.
EPA fueleconomy.govEV efficiency (kWh/mi), gasoline MPG benchmarks.
ENERGY STARHeat pump HSPF/SEER, refrigerator kWh/yr, washer/dryer ratings.
Eurostat + CRU + AERResidential electricity prices for EU, Ireland and Australia.

How Watt Guide pays for itself

Watt Guide is funded by two streams, in this order of importance:

  1. Contextual ads served by Google AdSense. Ads are auctioned in real time based on page content. We have no relationship with the advertisers.
  2. Affiliate links to major retailers on a small subset of articles. When present they are clearly labelled and never determine which products are recommended.

Nothing on this site is sponsored content. Nothing is paid placement. When you read a comparison ranking, the order reflects our reading of the public testing data and published efficiency ratings — nothing else.

Get in touch